CASE

The Municipality of Heerlen has the ambition of making the city a place where everyone can participate. But how can this be done in an accessible and inclusive way? ImpactHunters was asked to develop a concept that gives more visibility to women with a visible or invisible disability.

Our team came up with a number of ideas and concepts. The concept of ‘Prachtig Krachtig’, which means beautifully powerful in Dutch, was chosen. ‘Prachtig Krachtig’ is an exhibition in the public space with powerful portraits of women with a visible or invisible disability on life-size Trotter billboards. They are inspiring women who dedicate themselves to others and a place in society. Their stories, which have been collected in a booklet and can be read online by means of a QR code, show that you can have an unlimited life, even with a disability.