Nederlands
CASE
IMPACT CASE
R-SUPPORT
From recovery after surgery to daily diet
If you have had surgery, you want to recover as soon as possible. The entrepreneurs behind R-support wondered how good food could help. Together with surgeons and scientists they developed R-support, which is a complete recovery shake. The users were so enthusiastic that they also wanted to continue using the shake after their recovery. This led to the idea for a second shake, as a supplement to the daily diet. But how do you make the transition from the medical market to the regular market?
R-support approached ImpactHunters and this led to the positioning and activation of the R-Support Daily Shake, for everyone who values healthy living and wants to go the extra mile in terms of nutrients on a daily basis.
OUR ROLE
We helped R-support to develop a strategy and activation for their R-Support Daily Shake. Because we do not stop at half measures and believe in an overall approach, we also showed them how they can better achieve their business objectives. This resulted in a nice positioning of products for everyone who values healthy living. We continue to be involved for strategic advice and activations.
TAGS
Concept design
Driving force
Branding
Strategy
Marketing